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....One of the most significant
discoveries of modern research has been that of the effectiveness of subliminal
programming. With the advent of recorded moving pictures with sound, a powerful
new tool was released for directly accessing the subconscious portion of the
mind, and so strong influence it via rapid cues.
....Subliminal programming first came
screaming into American consciousness in the mid-1950's when American
market/motivational research James Vicary demonstrated the tachistoscope, a
device used to flash consciously invisible messages on the screen which could be
seen only by the subconscious mind. During one six-week test in a Fort Lee, New
Jersey movie theater, involving 45,699 patrons, messages were flashed on
alternate days over Kim Novak's calming face: "Hungry? Eat Popcorn," and "Drink
Coca-Cola" During the six weeks, popcorn sales rose 57.7% and Coca-Cola sales
rose 18.1%.
....Experimental research in the late
1950's yielded data strongly emphasizing the enormous potential for the mass
communications industry or subliminally induce print and electronic media
content.
....By the late 1950's, subliminal
messages had been exhaustively tested in eight areas of human behavior: dreams,
memory, value norm anchor points, conscious perception verbal behavior,
emotions, drives, and perceptual defenses. There is at present, no serious
question that human behavior can be influenced by stimulation or information at
which individuals, groups or even societies are completely unaware.
....Than in the late 1970's and 1980,
stories leaked out to the public about subliminal messages reducing shoplifting
losses in retail stores across the country, an article appeared about the use of
subliminal messages in advertising.
....Numerous follow-up experiments in
other media formats have confirmed, time and time again the effectiveness of
this powerful communications tool. |
